More or less people of every country of the world have gone organic. Increasing numbers of companies are also launching organic foods to appeal to larger numbers of customers. Amira Nature Foods announced its range of organic foods at Dubai World Trade Centre, 2015. The food range will include Basmati rice, Brown rice, kidney beans, chick peas, brown Chana, whole wheat flour and tur dal. The chairman of the group claims that they have been supporting the traditional farming communities of India for across generations.
They have started a new venture into organic foods in order to strengthen the commitment and responsibility towards the farmers, customers and also the environment. The Middle East is a key market to the company and with this announcement they claim to provide the best food range in the region. These organic foods are grown without the use of any pesticides or harmful chemicals. Several locations have also been identified for organic farming of Amira in India.
An entire Amira team works with more than 7500 workers for cultivating organic farm products for multiple crops. The company found more than 100 years back trades in more than 60 countries and packs Indian specialty rice and other products. The news of organic products has already created a huge craze in the market. The company is hopeful about the fact that they will get lots of response for the organic products because increasing numbers of people prefer an organic lifestyle. They will surely achieve success in their efforts.